Toni Mertanen

Work

My professional journey commenced when I was a seventeen-year-old college student and was discovered right outside the doorstep of my family's apartment. From the bottle and cart boy in the beginning to present work as a K-retailer entrepreneur I have done all the different jobs in a grocery store one possibly can.

Over two decades in retail industry have given me expertise in human resource and data-driven management, account and assortment management, stakeholder collaboration, and customer service - not forgetting marketing.

Throughout my career I have had the privilege of working with numerous superiors and collaborators and with two different K-retailers. These opportunities have enabled me to develop the expertise to work effectively with various individuals and teams. As an entrepreneur for over a decade, I have gained invaluable experience in leading both employees and teams. Some of my key entrepreneurial qualities include the ability to withstand stress, make swift decisions and work with a solution-based approach.

In the spring of 2024, Kesko announced that it would not renew the lease agreement for our second store location. In practice, this meant that one store alone would not be enough to support our entire family – up until now, both my wife and I have worked as retailers. This event prompted me to rethink my future and consider my options. I could continue as a retailer alone or transition to an entirely new field. My hobby and studies in coding had already made me think about the possibility of a career change. I have decided to transition from retail to the IT sector. I will end my career as retailer 31st of August 2025. My new job starts 15th of September.